‘윤리를 마신다’. 윤리경영을 전사적으로 확산시키기 위해 이색 캠페인을 실시하고 있는 기업이 있어 눈길을 끌고 있다.



화제의 기업은 바로 대한주택보증. 이 회사는 e매니지먼트㈜의 도움을 받아 지난 7월 10일부터 전 임직원을 대상으로 윤리경영 마인드 제고를 위한 이색 캠페인을 전개하고 있다. ‘윤리를 마시자!’라는 이름으로 진행되고 있는 이번 캠페인은 몸속의 비윤리적 DNA를 윤리적 DNA로 바꾼다는 ‘윤리명수’를 소재로 삼아 제작된 총 6가지 사례별 윤리경영 동영상을 매주 1편씩 시청한 후 자신의 윤리경영 실천 다짐글을 사내 게시판에 게재하도록 하는 형태로 진행되고 있다.



특히, 온라인 동영상 제공과 아울러 오프라인에서 실제 실물 윤리명수(사진)를 만들어 임직원이 마실 수 있도록 함으로써 임직원의 흥미와 관심을 배가시키고 자연스럽게 캠페인에 빠져들도록 유도하고 있다.







- 언론 보도자료 -





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